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 AN INTERNET PROJECT IN A PUBLIC SCHOOL Using its experience in communications and internet, ADS professionals taught public school studentsranging aged 9 to 12, how to use the Internet tools and create a wide-ranging site on the city of São Paulo.
BUS TERMINALS: A REVOLUTIONARY CONCEPT The traditional negative image of Brazilian bus terminals was turned around by ADS with a series of community actions, health care campaigns, and shows.
ILLYCAFFÈ CREATES NEW MINDSET IN COFFEE FARMING The yearly contest Brazilian Quality Award for Espresso Coffee introduced in 1981 has boosted Illycaffè´s image, refocusing coffee farmers’ attention on quality, and contributed to the recovery of Brazil’s reputation as producer of the world´s best coffe
PEACE WINS AMIDST TERROR CRISIS With the September 11 terrorist attacks, the World Trade Centers Association counted on ADS´ experience to handle the sudden media requests. The agency also repositioned the objectives and organized the WTCA´s 32nd Annual Meeting.
WINNING MARKET SHARE A strategic PR program was the springboard for Mallory’s successful transition. whereby iIt ranked third among Brazil’s major electric appliance manufacturers.
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