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LEGO® SERIOUS PLAY®

The LEGO® Serious Play® methodology

Lego Serious Play

LEGO® Serious Play® is a visual and tangible method of communication that develops skills, stimulates innovation, creativity, strategic vision, teamwork and promotes 100% participation. As a result, it improves the performance of people and organizations.

LEGO® blocks are a universal language, and the metaphors that emerge from the models built by participants during the workshops are a powerful way of unlocking knowledge, bringing new ideas and perspectives to bear, and aligning the team around a shared vision.

The methodology was created based on extensive scientific research in the areas of business, organizational development, psychology, and learning by LEGO®, in partnership with the IMD (International Institute for Management Development), in Switzerland, and MIT (Massachusetts Institute of Technology), in the United States.

The tool has been used by NASA and various other organizations around the world, such as Asics, Avaya, Boston Consulting Group, Citigroup, Coca-Cola, Deloitte eBay, FedEx, Google, Grupo Boticário, Hilton Hotels, LEGO®, MasterCard, Microsoft, Nissan, Orange Telecom, Pfizer, Proctor & Gamble, Scania, Target, Unilever, Vale, Yahoo, and others.

This innovative application of building strategic scenarios in companies with the LEGO® Serious Play® methodology is the central point of the partnership established between ADS Comunicação Corporativa and Play in Company, a strategy and innovation consultancy.

Play in Company


Learn about some of the applications of the LEGO® Serious Play® methodology:

 Real time crisis prevention and management strategy
 Strategy for organizations and start-ups
 Strategic vision alignment
 Creation of business models, new products, services, and brands
 Corporate identity development
 Mission, vision, and values development for organizations
 Creativity and innovation
 Team building

LEGO Serious Play

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