Relationship with Stakeholders
Illycaffè award transforms coffee farming mentality
The yearly contest Brazilian Quality Award for Espresso Coffee has boosted illycaffè´s image, refocusing green coffee farmers’ attention on quality, and contributed to the recovery of Brazil’s reputation as producer of the world´s best coffee.

Issues & Crisis Management
Peace wins amidst terror crisis
With the September 11 terrorist attacks, the World Trade Centers Association counted on ADS´ experience to handle the sudden media requests.

Issues & Crisis Management
Recovery of the 'Terminal for hazardous cargoes' benefits society
With a multiple-front campaign ADS helped a cargoes terminal, apparently doomed to failure, get fully recovered and definitely consolidated.

Events
ASIC 2008 gathers participants of 40 countries
ADS was responsible for the entire organization of the 22nd International Conference on Coffee Science (ASIC 2008), the world’s most important conference on coffee science. Over 450 people from Brazil and 40 other countries participated in the event.

Relationship with Stakeholders
ADS implements relationship program for Microsoft
Microsoft Brazil had three challenges related to its client accounts managed by the EPG (Enterprise Marketing Group). First, Microsoft needed to build closer relationships with technology professionals, especially IT managers.

Relationship with Stakeholders
Campaign against DVT
ADS won the Prêmio Opinião Pública (Public Opinion Award) for the Deep Vein Thrombosis (DVT) Awareness Campaign, organized for the second consecutive year for the Brazilian Society of Angiology and Vascular Surgery and supported by Aventis Pharma.

Internal Communication
Microsoft Forefront e System Center
The “You’re in Control” campaign, created and developed by ADS, introduced
Microsoft personnel to two new product lines, through promotional pieces applied
to the company’s internal spaces and an exclusive virtual game.

Public Relations
Bus Terminals: A revolutionary concept
The traditional negative image of Brazilian bus terminals was turned around by ADS
with a series of community actions, health care campaigns, and shows.

Public Relations
Winning Market Share
ADS helped build the Mallory brand in the trade and consumer market through
a strategic communications program, leading the brand to rank third in the market
of home appliances.

Social Responsiblity
Kid Reporters: Working towards citizenship
Under the guidance of ADS’ professional staff, public school students aged 13 to 15, produced a monthly magazine on the Internet.